The score card
Judgment you can bet a campaign on.
NDI is our calibrated decision layer — a System-1 judgment engine that reads the state of every fan and answers with calibrated probability: engagement likelihood, dedup verdicts, who to contact first. Not a chatbot guessing in prose. Numbers with meaning, computed in milliseconds.
NDI · insightcalibrated
0.87
engagement likelihood
Maria Garcia · scored from 14 real events
Signal: text her todaychurn risk: lowLTV: top 5%
a probability you can act on — never a hunch
The four scores
Four numbers that run the playbook.
0.87
Heat
How hot is this fan right now — opens, clicks, replies, purchases, recency. Heat decides who hears it first.
0.92
Loyalty
How deep the relationship runs — campaigns joined, tickets bought, time in the lake. Loyalty decides who gets the inner circle.
0.14
Churn risk
Who is quietly drifting away — decaying engagement, growing silence. Churn risk decides who needs a reason to stay, today.
top 5%
Lifetime value
What the relationship is worth — tickets, merch, attention over time. LTV decides where the next dollar of effort goes.
Signals · today
⚡
Text her today
heat 0.87 · replies fast · Friday shows
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214 fans going quiet
churn risk rising · win-back segment ready
✦
Vegas is your hottest city
12% of this week's captures from one metro
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Presale will land with the top 5%
LTV-ranked segment pre-built
scores become Signals — the daily “who, what, now”
Signals
Every morning, the answer is waiting.
Scores become Signals — the daily shortlist of who, what, and now. Not a report you interpret; a playbook you execute. One tap turns a Signal into a segment, a draft, a send.
Forecasts
Price the decision before you make it.
What is a second Vegas date worth? Which city should the tour skip? NDI forecasts read the lake forward — expected response by segment, expected turnout by city, expected value by fan — so the expensive decisions stop being gambles.
The benefit
Why NDI pays for itself.
Send less, land more
Heat-ranked segments mean fewer blasts and higher response — the audience stops tuning you out.
Catch the drift early
Churn risk surfaces quiet fans weeks before they disappear — win-backs while they still care.
Spend where it counts
LTV tells you which relationships deserve the backstage hour, the comp, the personal note.
Decisions get receipts
Every forecast is a number you can check later — the engine learns, and so do you.
Every capability
Inside the engine.
Scores
✦Heat — right-now engagement
✦Loyalty — relationship depth
✦Churn risk — drift detection
✦Lifetime value — worth over time
Signals
✦Daily who/what/now shortlist
✦One tap to segment or draft
✦Win-back and hot-city alerts
✦Fed by every lake event
Calibration
✦Probabilities, not adjectives
✦Adjudication on close calls
✦Explainable — scored from real events
✦Millisecond scoring at lake scale
Forecasts
✦Response by segment
✦Turnout by city
✦Value by fan
✦Tour-date pricing